Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions (Professional Museum & Heritage)

by YlvaFrench (Author), SueRunyard (Author)

• Used

  Paperback
  1999

  $9.32

• New

  Paperback
  2000

  $70.45

  This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.