McCormack on Selling

by Mark H . Mc Cormack (Author)

• Used

  Paperback
  1996

  $3.40

  Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale. He describes how to identify a customer, reach the customer, and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and argues that everyone was born to sell . It shows how to assess where one is in the sales process, warns of the seven sins of salesmanship, and concludes with a chapter in test form so that readers can monitor their own progress. McCormack is the author of What They Don't Teach You at Harvard Business School .