Perfect Marketing (The perfect series)

by Louella Miles (Author)

• Used

  Paperback
  1995

  $10.46

  Beginning by describing the various aspects of marketing, and distinguishing it from sales, this book continues by discussing in detail the different parts of a marketing campaign, from market research and the setting of objectives, to co-ordinating information and departmental work into a successful formula. Advertising, direct and database marketing, and the roles of design and public relations, are also covered, and the book ends with a survival check-list .