by Geoffrey Miller (Author)
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
Format: Paperback
Pages: 384
Publisher: Vintage
Published: 05 Aug 2010
ISBN 10: 0099437929
ISBN 13: 9780099437925
Book Overview: Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.