by Jeffrey J Fox (Author)
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90 per cent of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95 per cent of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.
Format: Hardcover
Pages: 192
Publisher: Vermilion
Published: 02 Oct 2003
ISBN 10: 0091891655
ISBN 13: 9780091891657
Book Overview: The recipe for anyone that wishes to get and keep customers