Costing the Earth

by Frances Cairncross (Author)

• Used

  Hardcover
  1991

  $4.32

  The environment has become of increasing concern across the world. As fear for the environment mounts the pressure is on for governments and industry to create a climate for real progress towards a cleaner planet - but how can this be achieved? What price life on eath? and who is going to pay? The author shows how governments can create a climate in which companies can both go green and prosper; how nations can use sound economic arguments rather than impassioned rhetoric against global mismanagement like the destruction of the rain forest; how the needs of industry can and must go hand-in-hand with those of ecology for either to survive and how the green momentum has given industry, in her words that most precious of prospects: a spur to innovate . Frances Cairncross is the Environment Editor for The Guardian

• Used

  Paperback
  1993

  $4.32

  Frances Cairncross, environment editor of The Economist, shows how clear-sighted economic policies can be harnessed to help the environment, and how resourceful companies can turn the public's concern for a cleaner environment to their corporate advantage. She argues that successful environmental policies will be the ones that encourage the inventive power of industry. Working together, industry and government can form a formidable alliance: one that fosters economic growth and preserves the environment. Costing the Earth identifies an extraordinary opportunity for enterprise and invention, making it essential reading for all managers concerned about meeting the growing demands of a green economy. [A] thoughtful and highly readable book. . .Cairncross's range is wide-she covers programs from the United States to Kenya-and with an economist's good sense she punctures sacred cows. . .She is generally an optimist; she believes that a mixture of market forces and government controls can solve most of our environmental problems .-Allison Green, Sloan Management Review. Costing the Earth is a very fine overview of issues that are infinitely complex. No manager should venture much further into this decade without reading it .-Colin Tudge, Management Today.