A Sense Of Mission (Ashridge Management S.)

by David Young (Author), Andrew Campbell (Author), Marion Devine (Author), Andrew Campbell (Author), David Young (Author), Marion Devine (Author)

• Used

  Hardcover
  1990

  $3.29

  Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.