Business to Business Marketing and Promotion: Practical Guide to Promoting Goods and Services in Business Markets

by Martyn P . Davis (Author)

• Used

  Hardcover
  1989

  $3.34

  This is a complete practitioners' handbook for all firms operating in the business to business sector. It is written for all firms wanting to promote their goods and services more effectively to other firms and also for students taking the professional examinations of the Institute of Marketing and the CAM foundation. It will cover the full range of marketing communications media - advertising, merchandising, public relations, sales promotion and the sales force and will give practical guidance on how these media can be applied when selling to business markets.