Astute Competition: The Economics of Strategic Diversity (Technology, Innovation, Entrepreneurship and Competitive Strategy)

by PeterJohnson (Author)

• New

  Hardcover
  2006

  $185.84

  This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes.