Progress in Tourism Marketing (Advances in Tourism Research)

by Metin Kozak (Editor), Luisa Andreu (Editor)

• New

  Hardcover
  2006

  $143.12

  Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.