Benchmarking National Tourism Organisations and Agencies: Understanding Best Performance (Advances in Tourism Research)

by John Lennon (Editor), Hugh Smith (Editor), Nancy Cockerell (Editor), Jill Trew (Editor)

• New

  Illustrated
  2006

  $140.30

  Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.