by PeterLorange (Author)
About developing implementable strategies for shipping firms. This book takes a close look at the challenge of driving one's strategy towards niches, with a spotlight on how to find a viable business opportunity and develop a defendable strength there.
Format: Illustrated
Pages: 212
Edition: Illustrated
Publisher: Elsevier Science
Published: 02 Apr 2005
ISBN 10: 0080446116
ISBN 13: 9780080446110