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Tools & Techniques for Strategic Management

Tools & Techniques for Strategic Management

by PatrickB.McNamee (Author)

  • Used

    Paperback 1985

    $6.53
Synopsis

Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.

$6.53

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 350
 Publisher: A Pergamon Title
Published: 24 Jun 1985
ISBN 10: 0080318096
ISBN 13: 9780080318097

Media Reviews
It is well written, comprehensive, well illustrated...it provides a fresh perspective as a very useful reference book.
Management Monitor
This book provides an excellent and very readable insight into the more analytical aspects of strategic management. The book aims to strike a balance between theory and application and to this end it succeeds admirably. Most of the examples are from Europe, a refreshing change in an area dominated by North America. The book discusses concepts in strategic management and has a very good chapter devoted to financial aspects. Discussion of experience curves, the product market portfolio, and other matrix approaches follows with the relative merits and attendant problems fully aired. The PIMS project (Profit Import of Market Strategy) is covered in a chapter and a final section of the book is devoted to scenario planning. Each chapter contains an excellent list of references and the bibliographies provide a rich source of material for readers wishi