Principles and Practice of Marketing

Principles and Practice of Marketing

by David Jobber (Author), David Jobber (Author), Fiona Ellis-Chadwick (Author)

Synopsis

Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

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More Information

Format: Paperback
Pages: 960
Edition: 8
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 16 Mar 2016

ISBN 10: 0077174143
ISBN 13: 9780077174149