by David Smith (Author)
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
Format: Paperback
Pages: 360
Edition: 3
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 16 Mar 2015
ISBN 10: 0077158393
ISBN 13: 9780077158392