Principles of Services Marketing

New
Paperback
2014
$69.09

Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

Synopsis

Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

$69.09

Save:$3.33 (5%)

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2 in stock

More Information

Format: Paperback
Pages: 554
Edition: 7
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 16 Jan 2014
ISBN 10: 0077152344
ISBN 13: 9780077152345

Principles of Services Marketing

New

$69.09

Synopsis

$69.09

More Information