Economics for Business

Economics for Business

by Damian Ward (Author), David Begg (Author), Damian Ward (Author), David Begg (Author)

Synopsis

Economics for Business, 4th edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems and equips students with the tools to confront real business situations. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life.

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More Information

Format: Paperback
Pages: 560
Edition: 4
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 01 Nov 2012

ISBN 10: 0077139453
ISBN 13: 9780077139452

Author Bio
David Begg is Head of Tanaka Business School, Imperial College, London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984 and an adviser to the Bank of England, the Treasury, the IMF and the European Commission. Damian Ward is Associate Dean in the Faculty of Business and Law at Leeds Metropolitan University. He has experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations, and has acted as an advisor to the UK Financial Services Authority.