by Adrian Palmer (Author)
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.
Format: Paperback
Pages: 576
Edition: 6
Publisher: McGraw-Hill Higher Education
Published: 22 Jan 2011
ISBN 10: 0077129512
ISBN 13: 9780077129514