International Marketing

by PhilipR.Cateora (Author), PervezN.Ghauri (Author)

• Used

  Paperback
  2010

  $11.96

  The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

• Used

  Paperback
  2001

  $5.94

  This 11th edition of International Marketing has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.

• Used

  Hardcover
  1998

  $30.94