Foundations of Marketing

by David Jobber (Author), JohnFahy (Author)

• Used

  Paperback
  2009

  $3.47

  This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

• Used

  Paperback
  2006

  $3.47

  Foundations of Marketing, 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.