Foundations of Marketing

by David Jobber (Author), JohnFahy (Author)

• Used

  Paperback
  2009

  $3.29

  This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

• Used

  Paperback
  2002

  $3.29

  Foundations of Marketing is designed to provide a concise introduction to the fundamental principles and practices of marketing.