Business to Business Marketing: A Value-Driven Approach

Business to Business Marketing: A Value-Driven Approach

by WimG.Biemans (Author)

Synopsis

Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students.

$140.55

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1 in stock

More Information

Format: Paperback
Pages: 400
Publisher: McGraw-Hill Higher Education
Published: 01 Mar 2010

ISBN 10: 0077121899
ISBN 13: 9780077121891