Principles of Services Marketing

by Adrian Palmer (Author)

• Used

  Paperback
  2007

  $6.82

  Principles of Services Marketing 5th Edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

• Used

  Paperback
  2005

  $5.14

  With a rigorous and comprehensive approach, Principles of Services Marketing, 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.