by Damian Ward (Author), David Begg (Author), David Begg (Author), Damian Ward (Author)
Economics for Business , second edition is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems, using a unique approach that starts with the business problem before employing economics as the solution. Key economic theories are therefore clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The supporting features and exercises allow students to consolidate their learning and equip them with the economic tools to confront real business situations.
Format: Paperback
Pages: 432
Edition: 2
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 01 Nov 2006
ISBN 10: 0077114515
ISBN 13: 9780077114510