The Business Environment

The Business Environment

by Adrian Palmer (Author), Bob Hartley (Author), Bob Hartley (Author), Adrian Palmer (Author)

Synopsis

The new edition of "The Business Environment" builds on all of the strengths of the previous edition, whilst expanding coverage on social responsibility, ethics, banking systems, money markets and the natural environment. A new contents list reflects the order in which most business environment courses are taught, and new case studies and coverage of key areas bring the book right up-to-date.

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More Information

Format: Paperback
Pages: 544
Edition: 5
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 04 Jul 2006

ISBN 10: 0077109902
ISBN 13: 9780077109905

Author Bio
Adrian Palmer is Professor of Services Marketing, University of Gloucestershire, Cheltenham, UK. Bob Hartley is Associate Dean, Northampton Business School, University of Northampton, UK.