Foundations of Marketing

by David Jobber (Author), David Jobber (Author), John Fahy (Author)

• Used

  Paperback
  2006

  $5.83

  Foundations of Marketing, 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

• Used

  Paperback
  2002

  $3.25

  Foundations of Marketing is designed to provide a concise introduction to the fundamental principles and practices of marketing.