by Jean-Marie Buerstedde (Editor), Shunichi Takeda (Editor)
International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.
Format: Illustrated
Pages: 492
Edition: 2006
Publisher: Springer
Published: 25 Oct 2006
ISBN 10: 0077108302
ISBN 13: 9780077108304