by SvendHollensen (Author)
The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Format: Paperback
Pages: 350
Publisher: McGraw-Hill Higher Education
Published: 01 Jul 2005
ISBN 10: 0077104188
ISBN 13: 9780077104184