All-To-One: The Winning Model for Marketing in the Post Internet Economy

by Steve Luengo-Jones (Author)

• Used

  Hardcover
  2000

  $3.24

  This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the one-to-one concept and reveals visions of marketing and customer relationship management. It has a five-stage methodology to empower readers to apply the topics in the book to their own company culture and structure. There is also a look at how and why companies have succeeded or failed in the Internet economy.