by Courtney Ferguson (Author)
Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many before and after versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, Open For Business: How to Write Letters That get Results can make you a convincing, more confident writer.
Format: Paperback
Pages: 220
Publisher: McGraw-Hill Publishing Co.
Published: 01 Mar 2001
ISBN 10: 0077097696
ISBN 13: 9780077097691