by PeterMorath (Author)
This text provides a practical guide for launching e-businesses on the Internet. It guides you through the launch of an electronic business, explaining the strategic issues that need to be considered before starting the project. The book proceeds to examine emerging best practices and explains the underlying technologies, as well as showing how to implement your on e-business plan. It acknowledges and reflects the different situations internationally, (paying particular attention to the different stage of maturity between US eBusiness and European eBusiness). It draws its conclusions by identifying the different types of considerations necerssary for a project and a business depending on thier particular situations.
Format: Paperback
Pages: 342
Publisher: McGraw-Hill Publishing Co.
Published: 01 Apr 2000
ISBN 10: 0077096258
ISBN 13: 9780077096250