Principles and Practice of Marketing, 3rd Ed.

Principles and Practice of Marketing, 3rd Ed.

by David Jobber (Author)

Synopsis

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications

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More Information

Format: Paperback
Pages: 680
Edition: 3
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: Mar 2001

ISBN 10: 0077096134
ISBN 13: 9780077096137