The Business and Marketing Environment

by Bob Hartley (Primary Contributor), Mary Mullholland (Author), Professor Adrian Palmer (Author), Ian Worthington (Author), Bob Hartley (Primary Contributor)

• Used

  Paperback
  1999

  $4.76

• Used

  Paperback
  1996

  $3.51

  This text examines the internal and external environmental factors which affect vital management and marketing decisions. Specifically, the text provides a detailed analyses of the economic, political, social, technological and legal environments within which firms operate. Current issues given extended coverage include the ethical environment (including the effects of environmentalism) and the concept of the stake-holder in organizations. Throughout the text, there are numerous case studies and examples which ground theory in real-world business situations. These include Europe-wide examples which reflect the interests of the European student and business person. The book also includes chapter introductions and review questions to aid learning.

• Used

  Hardcover
  1992

  $3.51