Principles of Services Marketing

by Adrian Palmer (Author)

• Used

  Paperback
  1998

  $6.66

  Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. The overall strategy here is the focus on service industries and HRM, specific to service applications. One case study per chapter is a feature of this edition, and these are taken from newspaper articles written to stress basic principles and to reduce perishability with time.

• Used

  Paperback
  2005

  $3.29

  With a rigorous and comprehensive approach, Principles of Services Marketing, 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.