Keep the Right Customers: The Key Steps to Profitable Customer Retention

Used
Paperback
1996
$3.49

This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits.

Synopsis

This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits.

$3.49

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More Information

Format: Paperback
Pages: 200
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jun 1996
ISBN 10: 0077091396
ISBN 13: 9780077091392

Keep the Right Customers: The Key Steps to Profitable Customer Retention

Used

$3.49

Synopsis

$3.49

More Information