Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals)

by KenIrons (Author)

• Used

  Paperback
  1996

  $3.29

  Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service.