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Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals)

Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals)

by Graham Hankinson (Author), PhilippaCowking (Author)

$4.75

Save:$27.04 (85%)

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3 in stock

More Information

Format: Paperback
 Pages: 258
 Publisher: McGraw-Hill Publishing Co.
Published: 01 Jul 1996
ISBN 10: 0077090020
ISBN 13: 9780077090029