Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)

Used
Hardcover
1995
$3.92

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

Synopsis

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

$3.92

Save:$34.19 (90%)

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More Information

Format: Hardcover
Pages: 384
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 01 Aug 1995
ISBN 10: 0077079507
ISBN 13: 9780077079505

Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)

Used

$3.92

Synopsis

$3.92

More Information