BDMA Desk Reference: Essential Guide to All Aspects of Direct Marketing by the Experts

by SandraCarter (Editor), TessaKelly (Editor)

• Used

  Hardcover
  1991

  $4.64

  The BDMA Direct Marketing Desk Reference is a comprehensive compendium of the essentials of direct marketing. It is a collection of ideas, information and advice combining the expertise of many of the leading authorities in direct marketing today. It includes a fully-up-to-date section on legislation affecting the direct marketing industry and contains appendices of useful direct marketing addresses and details of the BDMA Direct Marketing Code of Practice.