by RogerHaywood (Author)
All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.
Format: Hardcover
Pages: 368
Edition: 2
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 01 Jan 1991
ISBN 10: 0077072308
ISBN 13: 9780077072308