Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

by Olson (Author), J.PaulPeter (Author)

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Format: Hardcover
Pages: 608
Edition: 7
Publisher: McGraw-Hill Higher Education
Published: 01 May 2004

ISBN 10: 0072864877
ISBN 13: 9780072864878