Strategic Management

Strategic Management

by JohnA.Pearce (Author), RichardD.Robinson (Author)

Synopsis

This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of Business Week cases are woven into the text.

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More Information

Format: Hardcover
Edition: 8th Revised edition
Publisher: Irwin Professional Publishing
Published: 01 Sep 2002

ISBN 10: 0072831545
ISBN 13: 9780072831542

Author Bio
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.