Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing)

by F . Robert Dwyer (Author), JohnF.Tanner (Author)

Used
Hardcover
2001
$3.23

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Synopsis

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

$3.23

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1 in stock

More Information

Format: Hardcover
Pages: 736
Edition: 2nd Revised edition
Publisher: McGraw-Hill Publishing Co.
Published: 01 Aug 2001
ISBN 10: 0072410639
ISBN 13: 9780072410631

Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing)

Used

$3.23

Synopsis

$3.23

More Information