Strategic Management: Concepts and Cases (IRWIN MANAGEMENT)

by N/A

• Used

  Hardcover
  2000

  $3.22

• Used

  Hardcover
  1993

  $4.30

  A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as probably the most comprehensive and valuable UK strategic management text available on the market .