Winning Results with Google Ad Words

Winning Results with Google Ad Words

by Andrew Goodman (Author)

Synopsis

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords . You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

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More Information

Format: Paperback
Pages: 376
Edition: illustrated edition
Publisher: McGraw-Hill Education
Published: 04 Jul 2005

ISBN 10: 0072257024
ISBN 13: 9780072257021

Author Bio
Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.