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The Freedom Economy: Gaining the MCommerce Edge in the Era of the Wireless Internet (ComputerWorld Books for IT Leaders S.)

The Freedom Economy: Gaining the MCommerce Edge in the Era of the Wireless Internet (ComputerWorld Books for IT Leaders S.)

by PeterG.W.Keen (Author), RonMackintosh (Author)

  • Used

    Hardcover 2001

    $11.29
Synopsis

This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.

$11.29

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More Information

Format: Hardcover
 Pages: 272
 Publisher: Osborne/McGraw-Hill
Published: 01 Jun 2001
ISBN 10: 0072133678
ISBN 13: 9780072133677

Author Bio
Peter G.W. Keen (Fairfax Station, VA) has served on the faculties of Harvard, MIT, and Stanford. He is the author of nearly twenty books on business issues and was called by Forbes magazine the consultant from paradise. Ron Mackintosh (Guildford, UK) is the CEO of Differentis, a leading mCommerce company. He has spent over thirty years in the IT industry including the last ten as one of the top executives at Computer Sciences Corporation. Prior to CSC, Ron spent ten years with Nolan Norton & Co. and Index Group, two firms that played a lead role in shaping the management and strategic approach to using IT for competitive advantage.