Firebrands: Building Brand Loyalty in the Internet Age (ComputerWorld Books for IT Leaders)

by Michael Moon (Author)

• Used

  Hardcover
  2000

  $9.91

  This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out.