by Richard B. Chase (Author), Sriram Dasu (Author)
Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.
Format: Illustrated
Pages: 240
Edition: Illustrated
Publisher: McGraw-Hill Education
Published: 01 Aug 2013
ISBN 10: 0071809937
ISBN 13: 9780071809931