The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (BUSINESS BOOKS)

by Paul Marsden (Author)

• Used

  Paperback
  2012

  $6.56

  The hype over social media is over. Now it's time to make social media pay. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning Likes into Buys . Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence.