A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

by Andrea Phillips (Author)

Synopsis

The First How-To Strategy Guide to Transmedia Storytelling"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.

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Quantity

3 in stock

More Information

Format: Hardcover
Pages: 288
Publisher: McGraw-Hill Professional
Published: 20 Aug 2012

ISBN 10: 0071791523
ISBN 13: 9780071791526