by RajeevBatra (Author), Amitava Chattopadhyay (Author), Aysegul Ozsomer (Author)
How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.
Format: Hardcover
Pages: 320
Publisher: McGraw-Hill Professional
Published: 01 Jul 2012
ISBN 10: 0071782893
ISBN 13: 9780071782890