The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

by RajeevBatra (Author), Amitava Chattopadhyay (Author), Aysegul Ozsomer (Author)

• New

  Hardcover
  2012

  $35.60

  How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.